News & Announcements

Stay up to date with SCA and trends shaping the global specialty coffee industry.

Meghan Elward-Duffy Meghan Elward-Duffy

Specialty Coffee Expo 2025 Nearly Sold Out – Opportunities Still Available to Get Your Brand Noticed!

The Specialty Coffee Expo 2025 is almost completely sold out, with over 99% of the show floor now booked! This year’s event, taking place in Houston from April 25-27, 2025, is set to be one of the most dynamic gatherings of the global specialty coffee industry. While exhibit space is extremely limited, there are still valuable opportunities to gain visibility and make an impact.

Read More
Meghan Elward-Duffy Meghan Elward-Duffy

Deadlines Are Quickly Approaching—Don’t Miss Out on These Opportunities!

The Specialty Coffee Expo is just around the corner! As we gear up for an exciting event in Houston, TX, from April 25-27, 2025, now is the time to take action. With key deadlines quickly approaching, make sure you submit your entries, secure early bird pricing, and book your hotel to get the most out of your Expo experience. Don’t wait—these opportunities won’t last!

Read More
Meghan Elward-Duffy Meghan Elward-Duffy

Specialty Coffee Expo 2025 to Feature the World Coffee Roasting Championship

For the first time, The World Coffee Roasting Championship(WCRC), the only world coffee competition in North America in 2025, will be held at the Specialty Coffee Expotaking place at the George R. Brown Convention Center in Houston, Texas, from April 25 to 27, 2025. The WCRC which began in Nice, France in 2013 with 11 champions/representatives, celebrates excellence in coffee roasting, evaluating competitors on their skills in coffee evaluation, preparation, blending, and roasting. In 2025, the championship is set to reach new heights, with participation from up to 28 Competition Bodies from across the globe, making it the largest championship to date

Read More
Meghan Elward-Duffy Meghan Elward-Duffy

Registration Now Open for 2025 Specialty Coffee Expo Houston!

The Specialty Coffee Association (SCA) is thrilled to announce its flagship North American Specialty Coffee Expo will take place in Houston, TX at the George R. Brown Convention Center, April 25–27, 2025. This extraordinary gathering will welcome more than 17,000 attendees from 85 countries, showcasing the best in coffee innovation, culture, and sustainability as well as several networking opportunities supporting the commerce side of the trade business. Proudly supported by Title Sponsor Middleby Coffee Solutions Group, Diamond Sponsor Sanremo Coffee Machines and Platinum Sponsor Pacific Barista Series. Coffees from Peru will be featured as the Portrait Country with unique cultural activations, and a pop-up café experience.

Read More
Specialty Coffee Association Specialty Coffee Association

Congratulations to the 2023 Coffee Design Awards Winners

The winners of the specialty coffee industry’s most prestigious awards for design were announced today at Specialty Coffee Expo 2023. The Coffee Design Awards is a platform for showcasing great design in specialty coffee across three competition categories; branding, packaging, and spaces.

Read More
Specialty Coffee Association Specialty Coffee Association

First Time at Expo? Here's Your Guide: 

There’s a lot happening at Specialty Coffee Expo 2023 in Portland and we want to ensure you have the best experience at this year’s show. To help you navigate the show floor, events, exhibitors, and city, we’ve compiled this handy guide with everything you need to know before the doors open at the Oregon Convention Center from April 21, 2023.

Read More