Lecture Description

Do you feel like you and your team are frantically filling orders at the last minute? Do you wonder whether or not you are making a profit? Do you feel like your coffee releases are rushed and your buyers never really understand what you are offering or why?

To answer these questions effectively, you need to examine the inner workings of your business to ensure you have the necessary structure to maintain the health of both your business and your people.

In this presentation, we'll cover the five essentials every growing coffee roaster needs, including product pricing structure, building and using a pricing calculator, creating and using a coffee release process, green coffee management and tools, financial structure and dry product management.

Date: April 25, 2025
Time: 10:15am - 11:15am
Location: Room 350DEF
Category: Business

Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.

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Speakers

Luke Waite (he/him)
Founder and Principal Consultant, Pomelo Coffee Consulting

Luke Waite is the founder and principal consultant of Pomelo Coffee Consulting and the creator of the Core 7, a framework designed to help coffee roasters build lasting success in business. His background is marked by transforming coffee companies that are in the red into highly efficient and profitable businesses.

He specializes in three key areas for growing roasters: people, processes, and profit, and he believes these are essential elements for improving efficiency in business.

His goal for Pomelo—and the industry—is for specialty coffee roasters to achieve operational stability so they can make a positive impact on the world.